On 17 March, the McCormick Place Exhibition Centre in Chicago welcomed ProMAT 2025, the largest material handling and supply chain solutions exhibition in North America, which attracted many leading companies from around the world under the theme of ‘Innovation and Sustainability’. The theme of this exhibition is ‘Innovation and Sustainable Development’, which attracted many leading enterprises in the industry from all over the world to exhibit. Among them, HELI, the leading forklift company in China, made an appearance with a strong lineup, displaying its full-scene and full-industry chain solutions in new energy machine, intelligent logistics equipment + system integration, and high-quality components.

As one of the largest exhibitors at this year's show, HELI took ‘Smart and Efficient, Green for the Future’ as the theme of the exhibition, fully demonstrating its new quality power in specialised technology, localised products and high-end brand. During the exhibition, the new products in the exhibition area attracted a large number of overseas businessmen and professional visitors to visit and exchange ideas.

On 18th March, HELI held a new product conference and grandly launched four strategic new products, namely, man-overboard three-way fork, walking scissor fork, heavy-duty single-deep position scissor fork, and HG3 series LPG forklift trucks. These new products are high-end boutique models developed by HELI in response to the characteristics of the North American market, with excellent performance and innovative design. Among them, the man-up three-way fork redefines the smoothness and stability of aerial work in the North American market by virtue of its 180° fork rotation and lateral movement function, as well as millimetre-level cloud pick-and-place precision.

HELI continues to make great efforts in its internationalisation strategy, and the North American market, as one of its most important overseas markets, has become a strategic focus of HELI's international layout. HELI's market share in North America has been growing year by year, and some countries have already ranked first. Heili has always been benchmarking against global head brands, fully developing various products suitable for the North American market, and continuously investing in the field of intelligent logistics to lead the new journey of China's high-end brand of industrial vehicles.

At this year's ProMAT, HELI also made its debut at the show with ‘HELI’ and ‘CHL’ brands, opening up a new experience and a new journey for China's new energy industrial vehicle brands to go overseas. CHL brand has won high attention from both inside and outside the industry with its brand positioning and value concept of ‘Reliable, Durable and Simple’.

Through this exhibition, CHL not only demonstrated its strong product strength and technical innovation ability, but also further expanded its influence in the international market. Agents and users from many countries visited the exhibition area of HELI to discuss co-operation, and a number of new agents were signed, bringing a large number of machine sales orders and intentional orders for intelligent logistics AGVs.

HELI will continue to uphold the concept of technological innovation and value creation to lead the global industrial vehicle industry to a higher level of development and build a sustainable future for global industrial vehicles.